When some pages on your website experience errors (such as 404 errors, server maintenance, or content migration), friendly links often serve as the gateway for users to continue exploring other relevant content. However, many sites write these links in a overly technical or vague manner, leaving users confused or even causing them to leave. So, how should you write friendly links that customers can easily understand? The core idea is: clearly inform users of the current status, provide clear alternative paths, and maintain a friendly tone.
1. Clearly Indicate What the Link Points To
On error pages, avoid vague phrases like "Click here" or "Related links." Instead, directly tell users where the link will take them, such as "View Site Map," "Return to Homepage," or "Browse Other Services." Avoid ambiguous terms like "More" or "Details" unless the context is very clear.
2. Offer Alternatives, Not Dead Ends
When users encounter an error, they need solutions. Organize friendly links around the question "Where to go next." Common helpful links include:
- Homepage Link: The safest fallback, allowing users to start browsing again.
- Site Map: Helps users directly find the content they need.
- Popular or Recommended Content: If you know what users might be interested in, list a few typical sections.
- Contact Page: Provides a way for users to report issues.
3. Use Natural Language, Not Technical Jargon
Avoid directly writing terms like "HTTP 404," "URL Invalid," or "Resource Not Found." Average users may not understand these. Instead, use descriptions like "This page is temporarily unavailable" or "The content you're looking for may have moved." Keep link text simple and easy to understand, such as "Go to Homepage" or "Try the Search Function."
4. Maintain a Sincere and Friendly Tone
Add a brief note before the friendly links, such as "We're optimizing the site; feel free to browse the following content" or "We apologize for the inconvenience. The links below might help you." This can ease users' negative emotions and increase their willingness to click.
5. Limit the Number of Links to Avoid Overload
Don't include too many friendly links on error pages—3 to 5 is sufficient. Too many choices can overwhelm users. Prioritize high-traffic, broad-coverage pages like the homepage, product/service list, and contact us.
6. Regularly Check Error Pages and Their Links
Friendly links themselves can become invalid, especially if error pages persist. It's recommended to periodically check these pages to ensure link targets are valid and content matches the error context. If the error is temporary, update the link text once the issue is resolved.
Summary
When your website encounters errors, writing friendly links from the user's perspective—stating the status, providing exits, using understandable language, and maintaining a friendly attitude—can not only retain users but also uphold your site's professional image. Next time you need to write friendly links for an error page, ask yourself: "If I were a customer, would I know where to click next after seeing this link?"
