Demo of Inquiry Feature on Regular Articles
Regular Articles Can Also Have an Inquiry Feature
Regular articles on a business website aren't just for news, knowledge, or introductions. For content like product descriptions, service explanations, case studies, and solution articles, you can enable an inquiry feature, allowing customers to submit their needs directly after reading.
1. What Is the Inquiry Feature for Regular Articles?
The inquiry feature for regular articles lets businesses set an article as an inquiry-enabled entry point when publishing. After browsing the article, if customers are interested in the product, service, case, or solution mentioned, they can submit their requirements directly through the inquiry button on the page.
This way, articles aren't just for displaying content—they also help collect customer intent, turning content into a tool for lead generation and conversion.
2. Which Regular Articles Are Suitable for Enabling Inquiry?
01 Product Introduction Articles
For example, product specifications, features, application scenarios, and combination solutions.
02 Service Description Articles
For example, service processes, service content, package details, custom services, and long-term maintenance.
03 Case Study and Solution Articles
For example, project cases, client success stories, implementation plans, and industry solutions.
3. Customers Can Submit Needs Directly After Reading
When an article has the inquiry feature enabled, customers can use it as a reference while reading. For instance, after viewing a product article, they can submit their needs based on the product model, specifications, service scope, or case outcomes mentioned.
How Customers Can Use It:
✓ Read the article to learn about the product, service, or case.
✓ Use the current article as a reference to select what they need.
✓ Add details like quantity, region, specifications, or service scope.
✓ Submit contact information and wait for the business to confirm the solution and quote.
4. Article Inquiries Are Clearer Than General Messages
General messages often contain simple questions like "How much is this?" "How do we cooperate?" or "Can you do it?" But article inquiries include the content the customer is viewing, so businesses know which product article, service article, or case study prompted the inquiry.
This means during follow-up communication, businesses don't need to start from scratch asking what the customer wants—they can directly discuss the content the customer is interested in, making the process more efficient and the needs clearer.
5. Ideal for Industries That Quote Based on Needs
Equipment products, engineering services, business services, custom products, interior design, software development, solution services, case showcases.
If your products or services don't have fixed prices but require confirmation based on customer choices, quantities, regions, configurations, or service scopes, enabling the inquiry feature on regular articles is a great fit.
6. Turn Every Valuable Article into a Lead Generation Gateway
Businesses invest time in publishing product articles, service articles, and case studies—not just for customers to read, but to encourage further inquiries. With the inquiry feature enabled on regular articles, every piece of content can become a specific lead generation entry point.
When a customer submits an inquiry from a particular article, businesses know exactly which product, service, or case they're interested in, allowing for faster and more targeted responses.
