What Clients Want to See First on the Homepage
When a potential client first visits your corporate website, their attention focuses on a few key questions: What does this company do? Can it solve my problem? Why should I trust it? How do I contact or place an order? Therefore, the homepage should prioritize answering these questions rather than piling up corporate honors or lengthy introductions.
State Your Business Positioning in One Sentence
The top of the homepage typically features a hero image or title area. Here, you need a clear sentence summarizing your core business. For example, "We provide website building and operation services for small and medium enterprises" is easier for clients to understand than "We are committed to comprehensive digital solutions." Avoid industry jargon or abstract concepts; use everyday language your clients speak.
Suggested Homepage Content Structure
- Core Services or Products Display: Use 3-6 icons or cards to list main services, each with a brief description, so clients quickly know what you offer.
- Trust Elements: Showcase partner clients, industry certifications, service data, or real cases (anonymized) appropriately, but don't overdo it—select the most representative ones.
- Clear Call-to-Action Buttons: Place buttons like "Online Consultation," "Get a Quote," or "View Cases" in key positions to facilitate the next step.
- Contact Information: Include basic contact details like phone, email, and address in the footer or sidebar, but avoid external links and QR codes.
Use Natural Language Instead of Jargon
Many corporate homepages use terms like "empower," "closed loop," "matrix," or "private domain." These can be abstract for ordinary clients. Instead, use straightforward phrases like "help clients increase sales," "provide complete services from design to operation," or "reach users through multiple channels." The easier clients understand, the more likely they are to stay and trust you.
Make Navigation and Layout Clear at a Glance
The homepage navigation menu should have no more than 6 items, with intuitive names like "About Us," "Services," "Case Studies," "News," and "Contact Us." Avoid vague terms like "Solutions." For content layout, follow an F-shaped or Z-shaped visual path, placing important information in the top-left and center areas.
Don't Overlook Mobile Responsiveness
Over half of clients may visit your site on mobile devices, so the homepage must be equally clear on phones. Text should not be too small, buttons easy to tap, and images should scale automatically. Test with users of different ages and devices, then optimize based on feedback.
Avoid Common Homepage Mistakes
- Information Overload: Cramming everything onto the homepage makes it hard for clients to find key points. Keep 3-5 core modules.
- Auto-Playing Animations or Videos: These can distract clients and increase page load time. If used, provide a pause or mute option.
- Lack of Clear Guidance: Clients shouldn't wonder what to do next after viewing the homepage. Design reasonable action points after each module.
Summary
The core of writing a homepage is to be "client-centric." Use familiar language, clear logic, and a friendly interface to convey core value within seconds. After finalizing your website building plan, sketch the homepage layout on paper or with wireframes, simulate browsing from a client's perspective, and adjust until you can quickly understand it yourself. Such a homepage is more likely to retain clients and meet the basic operational goals of a corporate website.