When updating website information, the friend links section is often overlooked or filled in casually. Many people are unsure what to include—partner URLs, industry-related sites, or leave it blank? This article provides a clear answer: friend links should contain navigation-oriented links, topic-related sites that offer value to users, and necessary information like ICP filing numbers or copyright notices. Properly setting up friend links enhances website professionalism and user experience.
Common Types of Friend Links Content
The friend links section is not limited to external links. Based on website management needs, it can include the following:
- Navigation Links: Such as links to other company websites or quick access to main service pages, facilitating user switching between sites.
- Partner Website Links: Links to business partners, industry associations, or media outlets, showcasing resource integration.
- ICP Filing Numbers or Copyright Information: Often placed at the bottom of the friend links section, including website ICP filing numbers, public security filing numbers, and copyright statements. This meets compliance requirements and builds trust.
- Social Media Links: Such as official Weibo, WeChat public accounts, or Douyin accounts, guiding users to follow.
Principles for Selecting Friend Links
Not all links are suitable for the friend links section. Consider these principles:
- Relevance: Link content should relate to the website's theme or business, avoiding confusing users with unrelated links.
- Authority: Prioritize legitimate, reputable websites, avoiding links to low-quality or non-compliant sites.
- Usefulness: Links should provide practical value to users, such as industry tools or policy inquiry portals.
- Stability: Ensure links remain active long-term, avoiding broken links that harm user experience and website image.
Common Mistakes in the Friend Links Section
Some practices can cause issues when updating information:
- Piling Up Unrelated Links: Adding links blindly for traffic or SEO makes the page cluttered and may be flagged as non-compliant by search engines.
- Including Broken Links: Failing to check links regularly leads to inaccessible pages, resulting in poor user experience.
- Neglecting Content Updates: Keeping outdated information in the friend links section after website updates appears unprofessional.
- Over-reliance on External Links: Friend links should primarily serve users, not focus excessively on quantity or authority.
Considerations for Modifying Friend Links
When modifying friend links in the backend, follow these steps:
- Review existing links to decide if they should be retained, and promptly remove broken or irrelevant ones.
- When adding new links, ensure the target website has compliant content and no harmful information.
- For ICP filing numbers or copyright information, verify the text and link addresses are accurate.
- Test each link after modification to confirm they work properly.
- Regularly check link status, ideally quarterly.
Conclusion
The friend links section is part of website information. When updating, align it with the website's positioning and user needs, including navigation, partnerships, and compliance content, avoiding blind accumulation. Proper planning enhances professional image and helps users access relevant information conveniently. If unsure about specific content for friend links, prioritize simplicity and usefulness, focusing on helpful links and necessary compliance details.
